I don't just build brands.I build the leaders behind them.
Marketing strategist. Executive coach
Author. Keynote speaker.
I help ambitious organizations grow revenue and develop the leaders who sustain that growth.
I take pride in building marketing systems that are not only strategic but also results-driven. Every number tells a story, and I'm excited to bring that same dedication to your brand.
Years Experience
In marketing leadership and strategic consulting.
Clients Served
Brands across Africa and globally through MarketEdge Advisory.
Students Trained
Through workshops, courses and masterclasses.
Here's what most people don't know about me: I was supposed to be a Microbiologist.
I studied Microbiology at Yaba College of Technology, and for a brief moment, that was the plan. But somewhere between the lab and the lecture hall, I discovered that what actually excited me wasn't examining organisms under a microscope. It was understanding what makes people tick. What makes them buy. What makes them stay. And what makes them leave.
That curiosity took me on a 14-year journey through some of Africa's most recognised companies. As Chief Marketing Officer at Jumia Nigeria (NYSE: JMIA), Africa's largest e-commerce platform, I managed the entire marketing value chain across three business units: Jumia Mall, Jumia Pay, and Jumia Food. We achieved over 30% year-over-year retention rates and expanded into four new cities across Nigeria.
Before Jumia, I was Group Head of Marketing & Growth at Wakanow.com, West Africa's biggest online travel agency. I led marketing across Nigeria, Ghana, and Kenya. We grew profitability by 45% year-over-year, launched entirely new product lines with margins exceeding 75%, and managed a 1:5 cost-to-income ratio that most CMOs would frame on their wall.
I then stepped into the founder's seat as CEO of ShopexTV, Africa's first direct-response teleshopping e-commerce platform, modelled as the QVC of Africa. I raised over $1.15 million in seed funding, launched Nigeria's first long-form infomercial, and led the company from concept to market.
Along the way, I've worked internationally too. I served as Director of Marketing & Growth for EZE Wholesale in the US (a B2B marketplace across 17 countries) and as a transformation consultant at The Studio in California, where I grew the customer base by 10% month-over-month for six straight months and drove 25% EBITDA growth.
I'm a faculty member at Rome Business School, Lagos teaching marketing, e-commerce, and CRM at the postgraduate level. Teaching keeps me sharp. There's nothing like a room full of ambitious graduate students to keep you honest about your frameworks.
In 2022, Business Insider Africa named me Marketing Professional of the Year. That was a proud moment. But honestly, the work has always meant more to me than the awards.
Today, I run two businesses that sit at the intersection of strategy and people.
MarketEdge Advisory
My marketing and business consultancy. I serve as a Global Fractional Chief Marketing Officer for enterprise clients across financial services, QSR, travel, fintech, and technology. We don't do cookie-cutter marketing plans. We build integrated growth systems that cover everything from brand positioning and demand generation to CRM innovation and sales enablement.
Our clients have seen up to 4x ROI on marketing spend and over 60% increases in qualified lead generation.
The Olajumoke Abiodun Coaching Company
Where I put on my coach hat. As an ICF-certified executive coach, I work with C-suite executives, senior managers, and high-potential leaders to sharpen their performance, build strategic clarity, and lead with greater intention.
My coaching programmes are structured, evidence-based, and designed for leaders who are serious about getting better, not just feeling better.
WINGING IT!
...Because Nobody Told Us Adulting Would Be This Hard
I wrote this book because I was tired of pretending that any of us have it all figured out.
WINGING IT! is for every professional who's ever looked around a boardroom, a family gathering, or a bathroom mirror and thought, "How did I get here, and why does everyone else seem to know what they're doing?"
It's the book I wish someone had handed me at 25. And again at 30. And again at 35. It's a candid, sometimes funny, and always honest look at career pivots, financial decisions, relationships, self-doubt, and the thousand small choices that somehow add up to a life.
I wrote it with the same lens I bring to marketing strategy and the same warmth I bring to coaching conversations. Because adulting isn't a skill anyone teaches you. But it is something you can get better at, once you stop pretending you're not winging it.
Gallery
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Meet the face behind the brand
I believe in substance over flash.
So here's what's behind the work:
Project Management Professional (PMP)
Project Management Institute, USA
Professional Scrum Master II (PSM II)
Scrum.org
Professional Scrum Product Owner II (PSPO II)
Scrum.org
Certified Professional Coach (CPC)
Certified Life Coach Institute
Fellow, Institute of Management Consultants (FIMC)
NIMC
Certified Management Consultant (CMC)
Advanced Certificate in Strategic HR Management
Cornell University
Strategic Human Resource Practice Certificate
Cornell University
Expertise
What I do
best
Combining marketing leadership, strategic consulting, and transformational coaching.
Marketing Leadership
Building and leading high-performance marketing teams for growth-stage companies across Africa and beyond.
Strategic Growth
Designing scalable growth systems through data-driven marketing frameworks and brand positioning.
Professional Coaching
ICF-certified Professional Coach (PCC) helping leaders build clarity, alignment and peak performance.
Trusted By
Clients Include
I've partnered with leading brands across Africa and beyond, from early-stage startups to established multinationals.
When I'm not in a boardroom, on a stage, or deep in a coaching session, you'll probably find me attempting a new recipe (emphasis on attempting), learning French (je fais de mon mieux), or vibing to Afrobeats with the volume all the way up.
I recently married my person, Roland, and I'm a firm believer that a full life and a thriving career aren't mutually exclusive. They just require the same thing everything else does: strategy, intention, and a willingness to wing it when the plan falls apart.
Let's Connect
Let's work together.
Whether you need a fractional CMO to transform your marketing, an executive coach to help your team perform at a higher level, or a keynote speaker who'll leave your audience thinking differently, I'd love to hear from you.