Olajumoke Abiodun - Marketing Strategist, Fractional CMO, and Professional Coach
What I Offer

A marketing strategist and certified coach.

I offer three distinct services for founders and leadership teams.

Fractional CMO Leadership
Executive Coaching
Strategic Marketing Advisory.

01 / Fractional CMO

Fractional CMO
Services

Senior marketing leadership for companies that have outgrown their current setup but aren't ready for a full-time CMO. I build the strategy, shape the narrative, sharpen positioning, and ensure your marketing drives revenue, not noise.

Marketing leadership team collaborating on strategic growth initiatives in a modern office environment

15+

Years Experience

Brand Positioning

We define where you sit in the market and make sure your story lands with the people writing the cheques.

Growth Strategy

Build a repeatable system for generating demand and qualified leads, not just traffic.

Team structure

Design your marketing team so everyone knows what they own and how it connects to revenue.

Performance Tracking

Set up dashboards that show what's working, what's not, and where the money is going.

Leadership Alignment

Get your exec team on the same page about marketing priorities and investment.

Revenue-Focused Marketing

Shift marketing from a cost line to a growth engine your CFO respects.

Built for ambitious brands ready to scale strategically

Whether you're a funded startup or an established challenger brand, I bring the strategic firepower to accelerate your growth.

Established businesses ready to professionalize their marketing
Growth-stage companies expanding across markets
Multinationals entering or scaling in Africa
MarketEdge Advisory team members brainstorming marketing strategy and brand positioning for African startups

15+

Clients Served

2024

Founded

02 / Marketing Consultancy

MarketEdge
Advisory

My consultancy. We handle go-to-market strategy, brand positioning, content, and campaign execution for companies across Africa.

Go-To-Market Strategy

Design and execute comprehensive GTM strategies that drive market entry and category leadership.

Brand & Content Systems

Build scalable content engines and brand frameworks that create consistent market presence.

Fractional Marketing Teams

Deploy senior marketing talent on-demand to fill capability gaps and accelerate execution.

Customer Acquisition Programmes

Architect demand generation systems that predictably drive qualified pipeline growth.

Performance Measurement

Implement analytics frameworks that connect marketing investments to revenue outcomes.

03 / ICF-Accredited | CPC - Certified Professional Coach

Professional Life &
Leadership Coaching

I work with founders, executives, creators and high-performers who want to evolve their thinking and align their life with who they are becoming.

Olajumoke Abiodun, ICF-certified professional coach, facilitating a leadership coaching session

ICF PCC

Certified Coach

My Approach

The SUCCESS
Framework

A proprietary 7-step methodology ensuring comprehensive guidance at every step of your journey.

SUCCESS
7-Step Proprietary Coaching Framework
S

Set Goals

Define clear, specific goals using SMART criteria and vision statements.

U

Understand Barriers

Identify obstacles through SWOT analyses, risk assessments and resource audits.

C

Create a Plan

Develop a detailed action plan with timelines, milestones and resource allocation.

C

Commit to Action

Execute with weekly/daily task management, time-optimisation and accountability.

E

Evaluate Progress

Track measurable indicators, hold regular review meetings and adapt as needed.

S

Sustain Momentum

Maintain motivation through visualization, peer support and small-win celebrations.

S

Success Reflection

Reflect on achievements, recognise your learning, and set new goals.

What You Get

Coaching
Programmes

Structured programmes designed to meet you exactly where you are.

15 min

Discovery Call

Free

A free 15-minute exploratory session where we meet and discuss what you hope to get from a coaching partnership.

Get Started
Most Popular
1 hour

Clarity Brainstorm Session

Single Session

A focused, intensive 1-hour session designed to create clarity on your goals. Together we'll brainstorm, identify obstacles and co-create a strategic plan.

Get Started
3 months

Goal Clarity Programme

Premium

A three-month one-on-one programme with three 90-minute sessions: initial assessment, progress review, and final goal validation.

Get Started

Testimonials

What Clients Say

01
"The executive coaching program with Olajumoke was incredibly valuable for my leadership development. Her insights helped me navigate complex team dynamics and make more confident strategic decisions in my role."
O
Oyindamola Alawode
Team Lead, Database Administration, WEMA Bank
01 / 04
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